Good evening everyone and congratulations on the end of another successful third quarter! With over $57 million in sales, I am proud to announce that we have surpassed our goal for increasing revenues this past quarter by 16%. This is a colossal step for us at ABC Incorporated as we continue to surpass our projections during these tough economic times to persist on being a top competitor in the electronics industry. As a token of our appreciation for your hard work, I am delighted to inform you that everyone will receive a 2.5% pay increase by Thursday, September 1st 2011.
As we move forward into peak demand for electronic products during the holiday season, key metrics will provide us with leading signals to the success of our marketing plan. Each of the following metrics has to reach an effective level of performance before the financial metrics will show improved results: customer awareness, net marketing contribution, intentions to buy, and repeat purchases. We are confident in your ability to achieve these numbers and have a record breaking fourth quarter. With your effort, we can continue to be a leader in our competitive industry. Take care and good luck!
Mike
ReplyDeleteUsing the metrics as you did in this communicatio piece would make it very clear as an employee what was important to the success of the organization. Most likely as an employee I would assume that my performance would be measured on well.
I also liked the "take care" in the closing sentence. I feel like it peraonalized the message to everyone who is reading it. Also "humanized" the messenger.
This is a great way to deliver good news. I am sure that motivation will increase with the guaranteed 2.5% pay raise.
ReplyDeleteI feel listing the metrics in your message as you did is a good way to keep employees informed about the areas you want to see results in. This informs the employees on what they need to focus their energy on, helping produce the results the company wants to see.
ReplyDeleteWell written Mike, you can feel the passion of the CEO as you read this. I also like the way you present the sales figures and surpassing the goal of a 16% revenue increase; these figues give the speech a lot of credibility.
ReplyDeleteI think the 2.5% raise for everyone will definitely make this a sticky message! Who doesn't love to hear about getting a raise...not only does it draw emotions out of workers, but I'm sure the 2.5% raise across the board is also very unexpected to most employees.
The pay increase across the board got my attention. Bonuses tend to be tied to the big executives and overlook the workers that actually make things happen. I like that this bonus puts everyone on a level playing field and really makes it feel like they are an integral part of the team.
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